Business Management with an Option in Marketing

This outline covers all four semesters of your at-home degree program. You will receive credit for previous college coursework if you meet Penn Foster standards. If you wish to receive credit for previous coursework, contact the college you attended and ask that your transcripts be forwarded to Penn Foster for evaluation. All previous college work must have been completed with a grade of "C" or better, and as much as 50% of the required credits may be transferred. We will also credit your tuition for all the courses that are acceptable.

System Requirements
You will need access to a Microsoft® Windows®-based computer to complete this program.  Penn Foster recommends the following as minimum specifications: Pentium® II or better processor, using Microsoft® Windows® XP or later. You will also need access to the Internet and Microsoft® Office 2007 to complete portions of this program. 

If English is not your primary language.
All applicants whose primary language is not English or who have not earned a degree or diploma from an accredited institution where English is the principle language of instruction, must receive a TOEFL score of 500 on the paper-based test (TOEFL) 61 on the IBT or its equivalent. For more information, please refer to www.toefl.org.

SEMESTER ONE

Basic Skills Assessment All degree applicants are required to complete two Basic Skills Assessments, one in reading and one in math, to determine the level of readiness for beginning their selected program. Additional studies may be required. BUS100 – Business Orientation (1 credit) Introduction to distance learning; study skills and techniques; reading textbooks and study guides; reviewing for examinations. Four basic life goals; individual life goals and steps needed to fulfill them; similarities between personal financial goals and business goals; determining personal financial goals; setting up a budget; researching, planning, starting up, and maintaining a business. ENG103 – Information Literacy (1 credit) Teaches students to become effective in finding and utilizing information at libraries and other information centers, and through electronic resources available in libraries and on the World Wide Web. BUS101 – Introduction to Business (3 credits) Business in a global environment; starting and growing a business; human resources; marketing; information and technology; finances. (Required textbook provided with the course.) BUS110 - Principles of Management (3 credits) The business enviroment; planning; organizing; leading and controlling. (Required textbook provided with the course.) Social Science Elective (choose one): SSC130 - Essentials of Psychology (3 credits) SSC105 - Readings in World Civilizations (3 credits) SSC150 - Foundations of Political Science (3 credits) MAT106 – Math for Business and Finance (3 credits) Percentages; discounts; interest; present worth; sinking funds; installment buying; pricing; depreciation; investments; insurance; use of symbols and their applications, equations and formulas; importance of statistics. (Required textbook provided with this course.) Proctored Examination*

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SEMESTER TWO

CSC104 – Computer Applications (3 credits)
Computer and Internet Basics; computer hardware and software; digital electronics and file management; introduction to Windows®; PC applications in word processing, spreadsheets, and presentation software.

ENG100 – English Composition (3 credits)
Writing difficulties; grammar review (sentences, parts of speech, punctuation marks, and paragraphs); defining unfamiliar terms; finding ideas through freewriting and brainstorming; organizing ideas; principles of revising and editing; figures of speech; writing for the senses; getting the readers’ attention; descriptive writing; first-person narratives; reflective and persuasive essays; thesis statements.

ACC111 – Financial Accounting (3 credits)
Analyzing transactions; completing the accounting cycle; merchandising businesses; inventories, assets and liabilities; corporations, stocks, bonds, and cash flow.

HUM106 – Interpersonal Communication (1 credits)
Developing more effective personal communication skills to increase chances for professional success; increasing skills levels involving the use and selection of words, gestures, tone of voice, facial expressions, listening skills, as well as overall physical appearance.

MKT301 – Marketing (3 credits)
The marketing environment; planning, information, and segmentation; consumer and business buyer behavior; product and distribution strategy; promotion and pricing strategy. (Required textbook provided with this course.)

Arts & Humanities Elective (3 credits) (choose one)
HUM102 – Art Appreciation
Artistic media; historical periods and artistic movements; roles of the artist and the viewer; art criticism.
HUM104 – Music Appreciation
Appreciating music; roles of composer and listener; principles of music theory and instrumentation; historical periods; varying styles of music.
ENG115 – Introduction to Literature
Reading and analysis of the main genres of literature; poetry, fiction and drama; themes and forms of literature.

Proctored Examination*

SEMESTER THREE

BUS121 – Economics I (3 credits)
Macroeconomics; the cost of living; monetary systems; international factors; short run economic fluctuations.

ACC112 – Managerial Accounting (3 credits)
Introduction to managerial accounting; analysis: C-V-P and management; budgeting and performance evaluation; decentralized operations; differential analysis and product pricing; and capital investment analysis, and cost activities.

MAT120 – College Algebra (3 credits)
This course introduces students to basic algebraic concepts. Topics covered include the real number system, exponents, scientific notation, equations of lines, graphing, inequalities, absolute values, polynomials, factoring polynomials, and rational expressions.

ENG121 – Business and Technical Writing (3 credits)
Writing styles; ABC method of organizing material; grammar (parts of speech, active and passive voice, complete sentences vs. sentence fragments; parallel construction); using action verbs; constructing paragraphs; writing memos, business letters, and e-mails; organizing material; conducting research; documenting sources; outlining; providing illustrations; writing reports, proposals, descriptions, instructions, articles, and manuals.

MKT310 – Advertising Principles (3 credits)
Techniques of advertising; function of advertising in the marketing area; role of advertising in the marketplace.

Science Elective (3 credits) (choose one):
SCI110 – Earth Science
Surveys a broad range of topics within the fields of geology, meteorology, oceanography, and astronomy.
SCI120 – Introduction to Biology
An introductory course that explains the origin of life and the relationships between all living things. It describes how a significant number of organisms are structured and how they work, in order to enable students to discuss intelligently the various forms of life and their processes.
SCI140 – Nutrition
Personal decision-making about nutrition; nutrition science; water; exercise; human growth and aging; safety of the food supply; the global view.

Proctored Examination*

SEMESTER FOUR

MAT210 - Business Statistics
Presentation of data; frequency distribution; averages; dispersion and skewness; index numbers; time series analysis; correlation and forecasting; the theory of probability and statistical inference.

BUS213 - Business Law I
American court practice and procedure; torts; employment law; international law; environmental law; contract law.

MKT320 - Consumer Behavior (3 credits)
Influencing consumer behavior; consumer decision-making; effects on research and marketing; environmental influences; ethical responsibility.

MKT260 - Marketing Research
Nature and scope of marketing research; sampling and sampling methods; primary and secondary data sources; questionnaire scales; data analysis; development of summary statistics.

Business Elective (3 credits) (choose one)
MKT340 – Retail Management
Organization of retail stores; basics of retailing; management of a successful retail business; merchandising principles.
BUS122 - Economics II
Microeconomics; supply and demand; the role of government; tax system design; labor markets.
BUS214 - Business Law II
Sales; consumer law; commercial paper; property law; agency relationships; partnerships, organizations, and limited liability companies.

Proctored Examination*

* As a degree candidate, you will take a proctored examination at the end of each semester on selected courses within that semester. We make it easy because you pick the location and the person you want to supervise the exam, as long as Penn Foster College's established policy and qualifications are met. Complete information packets with procedures will be provided well in advance, before completion of final semester coursework.

NOTE: Advanced standing student shipments may vary from the above schedule.

A High School Diploma or GED is required to enroll in this degree program. Although this outline covers all four semesters of the program in Business Management with Marketing Option, you receive lesson materials for each semester as you enroll.

We reserve the right to change program content and materials when it becomes necessary.

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