Business Management with an Option in Marketing

Associate Degree

Course List

This outline covers all four semesters of your degree program. You will receive credit for previous college coursework if you meet Penn Foster College standards. If you wish to receive credit for previous coursework, contact the college you attended and ask that your official transcripts be forwarded to Penn Foster College for evaluation. All previous college work must have been completed with a grade of "C" or better, and as much as 75% of the required credits may be transferred. We will also credit your tuition for all the courses that are acceptable.

Upon completing your online basic skills assessments, your first course will be sent immediately. Other courses will follow as you complete your exams, so that you will always have training materials to work with.

Computer Specifications
As you know this is an online academic program. This means you will need high-speed internet access to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to participate in and complete your program.

Online Library and Librarian
Students at Penn Foster College have access to an online library during their college studies. Students can use the library to do the required course research or for general reference and links to valuable resources. The library contains helpful research assistance, articles, databases, books, and Web links. A librarian is available to answer questions on general research-related topics via email and will assist students in research activities.

Program Goal and Outcomes

Program Goal
To provide students with the education they need to join an established business in an entry-level capacity, or provide a foundation for further training.

Program Outcomes
Upon completion of the program, students will be able to...

  • Demonstrate effective written and interpersonal communication skills
  • Demonstrate a high level of inquiry, analytical, and problem-solving skills
  • Demonstrate effective quantitative skills
  • Demonstrate computer and information literacy
  • Demonstrate an understanding of the liberal arts, natural sciences, and social sciences
  • Demonstrate an understanding of the principles and processes involved in the functional areas and the need for collaboration among the different functions
  • Discuss the management function and application to the business organization
  • Understand the steps of the accounting cycle and utilize financial document information as a management tool to plan, and track the financial status of a business
  • Discuss the factors affecting marketing and implementation plans to promote the business's products or services by understanding marketing principles, how relevant marketing information is obtained, consumer buying habits, and retailing methods
  • Discuss and apply ethical and legal standards to the business environment
  • Demonstrate an understanding of basic economic theory
  • Discuss key advertising principles, including how advertising influences consumer buying habits and techniques used to market products and services
  • Describe the steps of problem formation, research design, data collection, sampling, analysis and interpretation of data, and report preparation and delivery

 

Semester 1

Basic Skills Assessment
All degree applicants are required to complete two Basic Skills Assessments, one in reading and one in math, to determine their level of readiness for beginning their selected program. Additional studies may be required.

Business Orientation (1 credit)
Succeed by learning how to use your Penn Foster program, and learn how to effectively manage your time, talents, and resources in your personal life, academics, and in your career.

Objectives:

  • Understand how to use your Student Portal.
  • Access the Penn Foster Community and use it to find answers.
  • Connect with Penn Foster on various social media sites.
  • Examine your individual life goals and the steps needed to fulfill them.
  • Recognize how your personal financial goals mirror that of most businesses.
  • Use time management skills to make the most of your day.
  • Determine personal financial goals.
  • Set up a typical budget.
  • Explain why creative thinking, research, planning, gathering resources, and production and marketing are vital for the start-up and maintenance of a business.

Information Literacy (1 credit)
Get better at finding and using information!

Objectives:

  • Search the Internet more effectively.
  • Get tips about search engines and reliable websites.
  • Learn how to search libraries and other information centers for important, useful information.

Introduction to Business (3 credits)
This course is designed to introduce you to basic business concepts, theories, and perspectives. It will serve as a basis for further learning in your program.

Objectives:

  • Understand the principles of business ethics and basic economics.
  • Compare the different types of business ownership.
  • Describe the basics of organizational structure.
  • Identify the differences between management and leadership.
  • Understand the importance of information technology in today’s business environments.

Additional Course Material:
Textbook: Introduction to Business

Principles of Management (3 credits)
This course will review the functions of management and its role in planning, leading, organizing, motivating, and controlling.

Objectives:

  • Define and correctly use business terms.
  • Explain the importance of communication.
  • Identify the steps of managerial decision making.
  • Explain the relevance of the basic skills required by managers.
  • Describe major components of various management perspectives.
  • Discuss the ever-increasing employee diversity and the management activities required for the changing workforce.

Additional Course Material:
Textbook: Introduction to Business

HUM102 Art Appreciation (3 credits)
In this course, you will gain an understanding of artistic media, historical periods and artistic movements, the roles of the artist and the viewer, and the principles of art criticism.

Objectives:

  • Define the language, visual elements, and principles of design of art
  • Identify two-dimensional media
  • Identify three-dimensional media
  • Explain the evolution of art from ancient Mediterranean cultures through eighteenth century Europe
  • Identify features and popular examples of art throughout the history of African, Asian, Pacific, and American cultures
  • Compare the genres of the Modern and Postmodern eras of art from around the world

Additional Course Material:
Textbook: Living with Art, 11th Edition

Mathematics for Business (3 credits)
This course will hone your math skills so you are able to successfully use them in business and finance industries.

Objectives:

  • Use percentages, discounts, and interest formulas effectively.
  • Analyze present worth and sinking funds.
  • Understand how to buy in installments and price merchandise.
  • Explain depreciation, insurance, equations, and formulas.
  • Discuss investments and statistics.

Additional Course Material:
Textbook: Practical Business Math Procedures

Proctored Exam
You will be required to complete a proctored exam on selected courses each semester. These assessments will evaluate the knowledge and skills that you learned during the semester. You choose the time, the location, and the qualified exam supervisor.

 

Semester 2

Computer Applications (3 credits)
This course will allow you to build your computer skills through a combination of reading and hands-on practice. You will navigate popular software tools such as Windows® and Microsoft® Office.

Objectives:

  • Create, edit, and illustrate Microsoft® Word™ documents.
  • Apply formulas and functions to large data sets in Microsoft® Excel.®
  • Incorporate useful charts and graphs to summarize data.
  • Add, delete, sort, and lay out table data.
  • Create presentations in Microsoft® PowerPoint® using advanced tools, tables, and charts.

English Composition (3 credits)
This course will allow you to polish and enhance your writing skills.

Objectives:

  • Effectively use free writing and brainstorming.
  • Perfect your ability to edit and revise your writing.
  • Apply techniques for getting the reader’s attention.
  • Write descriptive essays, first-person narratives, reflective essays, persuasive essays, and effective thesis statements.

Additional Course Materials:
Textbook: Successful College Writing
Supplement: The Little, Brown Essential Handbook

Financial Accounting (3 credits)
This course will allow you to develop a basic understanding of the principles of financial accounting.

Objectives:

  • Understand important accounting principles and concepts in order to prepare basic financial statements.
  • Understand the fundamentals of bookkeeping while using the general journal, general ledger, and trial balance to prepare financial statements.
  • Account for inventory, the use of different inventory costing methods, and their effects on financial statements.
  • Distinguish between different liabilities and account for and report current liabilities and long-term debt on the balance sheet.
  • Prepare a statement of cash flows using the direct and indirect methods and evaluate the company’s performance as it relates to cash.

Additional Course Material:
Textbook: Financial Accounting

Marketing (3 credits)
In this course, you'll learn the Marketing techniques fundamental to the success of any business.

Objectives:

  • Analyze the concept of marketing in a societal and global sense.
  • Learn the four areas of strategy in marketing.
  • Identify the principles of product, price, promotion, and distribution by considering interesting examples of real organizations.
  • Explore how environmental factors affect designing strategies for marketing.

Additional Course Material:
Textbook: Marketing

Arts and Humanities Elective 3 credits
(Choose one)

HUM104 - Music Appreciation
In this course, you'll understand how to appreciate music by learning about the roles of the composer and the listener, the principles of music theory and instrumentation, musically significant historical periods, and varying styles of music.

Objectives:

  • Identify the building blocks of music a composer can use to create a piece, such as rhythm, melody, harmony, texture, form, and timbre
  • Explain the evolution of Western music through history, from the Middle Ages to the twenty-first century
  • Differentiate between the music of the baroque era and the musical styles of previous time periods
  • Recognize the major characteristics of classical music, including form, melody, and instrumentation
  • Discuss the musical trends and innovations that occurred during the romantic era
  • Trace the evolution of American popular music in the twentieth century
  • Recognize the influence of world music on modern Western composition

Textbook: Experience Music, Fourth Edition

ENG115 - Introduction to Literature
This course will allow you to develop your critical thinking skills and broaden your knowledge of literature.

Objectives:

  • Identify themes and forms of literature.
  • Define the main genres of literature - poetry, fiction, and drama.

Textbook: Perrine’s Literature: Structure, Sound, and Sense

Social Science Elective 3 credits
(Choose one)

SSC130 - Essentials of Psychology
This course will introduce you to the relationship between biology and behavior. You will learn about human development throughout the life span.

Objectives:

  • Identify major psychological theories.
  • Discuss consciousness, memory, thought, and language.
  • Define intelligence, personality, and stress.
  • Analyze the role of gender in psychology.
  • Explain how community influences behavior.

Textbook: Psychology and Your Life

SSC105 - World Civilizations
This course will allow you to understand the importance of studying history as it relates to the individual and society as a whole.

Objectives:

  • Discuss the major events of the sixteenth through twentieth centuries.
  • Explain the consequences of events and the trends that they cause.

Textbook: Understanding World Societies: A Brief History: Volume 2

SSC125 - Introduction to Sociology
This course is designed to introduce you to social structure and social interaction through groups, networks, and organizations. Study politics, the economy, population, social movements, technology, and social change.

Objectives:

  • Describe deviance, crime, and social control.
  • Discuss the effects of stratification, racial and ethnic inequality, sex, gender, and sexuality.
  • Examine the role of health, family, education, and religion in human behavior.

Textbook: Seeing Ourselves and Society: The Basics

Proctored Exam
You will be required to complete a proctored exam on selected courses each semester. These assessments will evaluate the knowledge and skills that you learned during the semester. You choose the time, the location, and the qualified exam supervisor.

 

Semester 3

Economics 1 (3 credits)
This course will provide an overview of macroeconomics and the modern market economy. Law of supply and demand, the cost of living, monetary systems, international factors, and short-run economic fluctuations will be examined and discussed.

Objectives:

  • Explain the economic systems and the economic perspective
  • Identify the key factors in macroeconomics and how economists study the economy as a whole
  • Explain the macroeconomic models and fiscal policies
  • Explain money, banking, and financial policy
  • Explain extending analysis of aggregate supply, current issues in theory and policy, and international economics
  • Analyze foreign exchange and investment and the effects each nation’s economy has on another nation’s economy

Additional Course Material:
Textbook: Macroeconomics

Managerial Accounting (3 credits)
This course provides an introduction to managerial accounting; analysis: C-V-P and management; budgeting and performance evaluation; decentralized operations; differential analysis and product pricing; capital investment analysis, and cost activities.

Objectives:

  • Understand cost classifications as applied to preparing financial statements, predicting cost behavior, and making decisions
  • Understand the flow of cost in job-order costing and use activity-based absorption costing to compute product costs
  • Understand the flow of process costing, computing the cost per equivalent unit using the weighted-average method and FIFO method and allocating department costs using the direct and step-down methods
  • Explain how changes in activity affect contribution margin and net operating income and examine cost-volume-profit relationships, such as margin of safety and break-even points
  • Explain how variable costing differs from absorption costing and prepare income statements using the different approaches as tools for management
  • Understand activity-based costing and how it differs from a traditional costing system
  • Understand budgets, the process used to create budgets, and the preparation of various kinds of budgets
  • Compute and record various variances
  • Understand and compute various performance measurements
  • Prepare differential analysis as a key to decision making
  • Evaluate calculations for capital budgeting decisions
  • Prepare a statement of cash flows using the direct and indirect methods and compute free cash flow
  • Compute and interpret financial ratios Textbook: Managerial Accounting

Additional Course Material:
Textbook: Managerial Accounting: A Focus on Decision Making

Intermediate Algebra (3 credits)
This course introduces basic algebraic concepts that you’ll need to be successful in your career.

Objectives:

  • Understand the systems of equations, polynomials, and radicals.
  • Factor polynomial expressions.
  • Simplify rational expressions.

Additional Course Material:
Textbook: Intermediate Algebra

Business and Technical Writing (3 credits)
This course provides an introduction to the various methods of organizing material for a professional setting. Students will compose business documents using the ABC method. These include memos, emails, outlines, reports and proposals, descriptions, and organizing materials. Students also work on honing their grammar skills.

Objectives:

  • Describe the basics of the writing process and the ABC method of organizing material for a document
  • Identify the parts of speech in a sentence
  • Demonstrate correct pronoun use
  • Choose proper and effective words for writing documents
  • Identify the elements of a well-written sentence
  • Demonstrate how to use length, directness, emphasis, and variety to craft impactful sentences
  • Explain how to construct a coherent paragraph
  • Describe how to write an effective cover letter and resume
  • Format and write an interoffice memorandum, a routine business letter, and an effective email
  • Identify the different ways to write for blogs, the Internet, and social media
  • Describe how to create an organized formal outline
  • Identify the types of research and methods of documentation used in business and technical writing
  • Explain how to create visual interest and clarity in reports with illustrations, tables, graphs, charts, and overall design
  • Explain the purpose and importance of various types of informal reports
  • Describe the nature of formal reports and identify their components
  • Differentiate among external, internal, informal, and formal proposals
  • Describe an object or a process and prepare a set of instructions
  • Describe the preparation and submission of professional and technical articles and manuals

Advertising Principles (3 credits)
Students will learn about the global effect of advertising and integrated marketing communications (IMC), as well as how to use advertising and IMC strategies to create compelling marketing strategies and campaigns.

Objectives:

  • Describe the impact that advertising and marketing have on society
  • Explain how marketers determine consumers’ purchasing motives and incorporate that information in the marketing mix
  • Describe the importance of a creative IMC plan
  • Identify ways that copy and print, electronic, and digital interactive media are used effectively in marketing
  • Explain the importance of social media, supplemental media, and relationship building in marketing strategy

Additional Course Materials:
Textbook: Contemporary Advertising and Integrated Marketing Communications

Science Elective (3 credits)
(Choose one)

SCI120 - Introduction to Biology
This course will allow you to explore the origin of life and the relationships among all living things.

Objectives:

  • Explain how organisms are structured and how they work.
  • Discuss the various forms of life and their processes.

Textbook: Essentials of Biology

SCI140 - Nutrition
This course will allow you to develop a healthier lifestyle by making smarter nutritional decisions.

Objectives:

  • Explain the various components of nutrition as a science.
  • Describe nutrition from a global viewpoint.
  • Understand the importance of water and exercise.
  • Identify the basics of human growth and aging.
  • Discuss food safety procedures.

Textbook: Personal Nutrition

SCI110 - Earth Science
This course will allow you to learn about planet Earth and the various aspects of the environment.

Objectives:

  • Describe specific characteristics of Earth.
  • Describe different types of rocks and minerals.

Textbook: Earth Science

Proctored Exam
You will be required to complete a proctored exam on selected courses each semester. These assessments will evaluate the knowledge and skills that you learned during the semester. You choose the time, the location, and the qualified exam supervisor

 

Semester 4

Business Statistics (3 credits)
This course will provide you the opportunity to explore statistics and how they affect business.

Objectives:

  • Interpret and present data.
  • Analyze frequency distribution, averages, dispersion, and index numbers.
  • Conduct time series analysis.
  • Forecast business.
  • Apply the theory of probability and statistical inference.

Additional Course Material:
Textbook: Statistics for Business and Economics

Business Law 1 (3 credits)
This course is an introduction to the legal environment of business. Topics covered include American court practice and procedure, alternative dispute resolutions, employment law, business organization and regulation, contract law, and agency relationships.

Objectives:

  • Explain the sources of law.
  • Discuss the judicial process and alternative dispute resolution.
  • Describe different forms of business organization and their characteristics.
  • Explain the elements of contracts and rules pertaining to contracts.
  • Explain the law of agency and laws concerning employment.

Additional Course Material:
Textbook: Business Law with UCC Applications

Consumer Behavior (3 credits)
Explore the conditions that influence consumer behavior, and examine the consumer decision-making process.

Objectives:

  • Analyze individual differences in consumer behavior and explain how these differences affect research and marketing.
  • Discover factors that shape consumer behavior and motivation.
  • Identify the various environmental influences on purchase and consumption decisions.
  • Learn how research has affected retailing and the infusion of innovations in global marketing strategies.

Additional Course Material:
Textbook: Consumer Behavior

Marketing Research (3 credits)
Learn the language of marketing research and explore why it’s so important to all organizations.

Objectives:

  • Describe the purpose of marketing research, as well as the steps in the marketing research process
  • Recognize how a marketing research project is designed Identify the different methods of performing research and collecting data
  • Explain how research data is prepared and analyzed
  • Describe how to examine relationships in research results and communicate the findings

Additional Course Material:
Textbook: Basic Marketing Research

Speech (3 credits)
This course provides students with a foundation in the basic concepts of public speaking. Students will learn how to research, organize and write effective speeches, incorporate presentation aids, and rehearse and deliver speeches effectively. Students will prepare, rehearse, record and submit speeches in a number of rhetorical styles to be graded.

Objectives:

  • Demonstrate knowledge of the importance and benefits of public speaking
  • Demonstrate knowledge of communication apprehension, identify the causes of communication apprehension, and apply strategies to overcome communication apprehension
  • Identify the audience for a speech
  • Identify the purpose of a speech, select a topic and write a thesis, plan supporting materials and organize a speech effectively
  • Use research and presentation aids appropriately and effectively
  • Prepare speeches in different rhetorical styles, including narrative, informative and persuasive
  • Identify and develop effective delivery and presentation techniques through practice and rehearsal

Retail Management (3 credits)
This course is designed to introduce students to retailing in a rapidly changing environment. Topics covered include organization of retail stores, basics of retailing, management of a successful retail business, and merchandising principles.

Objectives:

  • Describe the functions retailers perform and the variety of decisions they make to satisfy customer’s needs
  • Describe the different types of food, merchandise, and service retailers; and their ownership structures
  • Examine how retailers use and coordinate multiple selling channels—stores, the Internet, catalogs, and so on to - interact with their customers
  • Discuss the process that consumers go through when choosing retail outlets and buying merchandise and how retailers can affect this buying process
  • Describe the development of retail market strategy
  • Examine the financial strategy associated with the market strategy
  • Describe the types of retail locations available to retailers
  • Identify the factors considered during the site selection process
  • Look at the firm’s organization and human resource strategies
  • Examine systems used to control the flow of information and merchandise
  • Detail approaches that retailers take to manage relationships with their customers
  • Provide an overview of how retailers manage their merchandise inventory
  • Explore how retailers buy merchandise from vendors—their branding options, negotiating processes, and vendor relationship-building activities
  • Address the question of how retailers set and adjust prices for the merchandise and services they offer
  • Look at the approaches that retailers take to build their brand image and communicate with their customers
  • Describe how to improve the ability of workers through efficient recruiting, socializing, and training
  • Explain how retailers can create a more appealing shopping experience by taking into account the store’s layout and design and visual merchandising
  • Identify how retailers can build a competitive advantage through customer service

Textbook: Retailing Management

Proctored Exam
You will be required to complete a proctored exam on selected courses each semester. These assessments will evaluate the knowledge and skills that you learned during the semester. You choose the time, the location, and the qualified exam supervisor.

 

NOTE: Advanced standing student shipments may vary from the above schedule.

A High School Diploma or GED is required to enroll in this degree program. Although this outline covers all four semesters of the Marketing Degree Program, you receive lesson materials for each semester as you enroll.

We reserve the right to change program content and materials when it becomes necessary.

Microsoft and Windows are trademarks of Microsoft Corporation registered in the United States of America and/or other jurisdictions.

Apple, Mac, and OS X are trademarks of Apple, Inc. registered in the United States of America and/or other jurisdictions.