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Semester 7
Business Research Methods (3 credits)
In this course, you'll learn to distinguish between business research, decision support, and business intelligence systems.
Objectives:
- Distinguish among business research, decision support, and business intelligence systems
- Understand research ethics and codes-of-conduct issues, the goal of “no harm,” and differing dilemmas for participants, researchers, and research sponsors
- Discuss the requirements needed to formulate a research hypothesis
- Describe what’s included in research design, data collection, data analysis, and reporting, including the influence of the budgeting process
- Explain the basic stages, major types, major descriptions, and relationships among variables in research design
- Compare and contrast qualitative and quantitative methods and discuss the controversies surrounding qualitative methods
- Describe the strengths and weaknesses of various designs of observation approaches and when these studies are most useful
- Understand the process for selecting appropriate and optimal communications approaches
- Explain the relationship between attitudes and behavior
- Describe the management research question hierarchy
- Discuss the impact of the communication method and question construction on instrument design
- Explain the importance and applicability of editing, coding, and content analysis, and describe how to deal with “don’t know” responses and missing data
- Understand when and how exploratory data analyses and cross-tabulation techniques are used
- Define hypothesis testing development and procedures, statistical significance, and parametric versus nonparametric techniques
Business Ethics (3 credits)
This course explores the ethical and moral responsibilities of businesses in a capitalist system. It examines different approaches to ethics and morality, including the principles of egoism, utilitarianism, Kant's categorical imperative, and Rawls’s theory of justice. The course also focuses on how different moral philosophies might best be applied to business organizations and their activities. Many examples and case studies are used to explain how the ethical issues facing businesses ultimately affect all of us.
Objectives:
- Explain the importance of business ethics and decision making in terms of ethical theories and perspectives
- Discuss how corporate culture influences business ethics and public perspectives on corporate social responsibility
- Describe the ethical issues that arise through changes in employer responsibilities, employee obligations, technological progress, product safety concerns, and marketing methods
- Explain how ethical corporate governance influences corporate sustainability, environmental issues, and the prevention of conflicts of interest
General Elective (3 credits)
(Choose one) ...
ACC201 - Intermediate Accounting 1
Objectives:
- Compute earnings per share.
- Study lease transactions, cash flow, pensions, and benefits.
- Learn about income tax accounting.
- Analyze financial statements.
ACC202 - Intermediate Accounting 2
Objectives:
- Evaluate how companies should account for investing in other companies' debt and equity securities
- Differentiate between current and long-term liabilities and properly demonstrate the accounting treatment for each
- Analyze and account for other types of liabilities including leases, bonds, long-term notes, income taxes, pensions, and post-retirement benefits
- Examine shareholder's equity and share-based employee compensation and how they’re represented in financial statements
- Distinguish among various accounting changes and provide explanations for error corrections
- Discuss the treatment of cash and noncash transactions through the statement of cash flows
ACC210 - Cost Accounting
Objectives:
- Recognize how the knowledge of product and service costs is used to set selling prices.
- Discover techniques used to measure the performance of managers and subunits within an organization.
- Learn how the accounting system is used as a tool to motivate managers toward the goals of an organization.
ACC211 - Computer Applications in Accounting
Objectives:
- Explain how to install, register, and update the Sage 50® accounting software
- Print reports and back up data files using Sage 50®
- Record, post, and complete the accounting cycle for a service and merchandising enterprise using an automated accounting system
- Analyze the business flow of transactions in automated accounting systems, including customer lists, vendor files, inventory records, and employee files
- Demonstrate knowledge of the voucher system, accounts payable, accounts receivable, payroll systems, and departmentalized accounting
- Analyze and solve management accounting problems relating to operations and business profitability and financial reporting
COM110 - Public Relations 1
Objectives:
- Learn strategic writing in public relations, advertising, sales and marketing, and business communication.
- Discover the art of persuasion and the public relations planning process.
- Develop your research skills and get tips for writing clearly and simply, and for using proper grammar, spelling, and punctuation.
- Examine the writing styles and processes for emails, memos, letters, reports, proposals, news releases, broadcasts, ad copy, material for the Internet, speeches, newsletters, brochures, magazines, and annual reports.
- Discover the proper protocol for communicating information during a crisis.
COM115-Public Relations 2
Objectives:
- Get tips on research techniques and planning and evaluating a public relations program.
- Discover how to prepare and handle printed and video news releases, media alerts and media kits, and pitch letters.
- Explore the use of social media and the function of trade shows and exhibitions in public relations.
- Examine conflict management and how to manage public opinion.
- Analyze the role of public relations in a variety of sectors and settings, such as corporate, government, global, educational, nonprofit, and sports public relations.
FIN101- Financial Management
Objectives:
- Learn about investing in long-term assets.
- Study capital structure and dividend policy.
- Learn all about financial planning and working capital management.
FIN210 - Personal Financial Management
Objectives:
- Apply money management skills to personal financial goals and plans
- Formulate a plan for saving, protecting, and managing financial assets and debt
- Develop strategies for consumer and housing purchases
- Evaluate various types of investing
- Determine the type of investments that best suit your financial goals
- Construct a will, a trust, and an estate plan
HRM210 - Compensation Management
Objectives:
- Learn about the different forms of pay, the pay model, and compensation strategies.
- Determine the sources of competitive advantage.
- Study internal alignment and what factors shape internal structure.
- Create a skills analysis and a competency analysis.
- Learn the factors that shape external competitiveness.
- Determine how performance pay can motivate employee behavior.
- Analyze strategies for measuring job performance.
- Discover the key issues in benefits planning, design, and administration.
- Study unions and the impact of unions on wage determination.
- Learn the laws that regulate pay in the workplace.
INT205 - Introduction to Internet Multimedia
Objectives:
- Learn about graphics, sound, video, and animation.
- Study the best practices for how to incorporate multimedia into your website and for a user-friendly web design.
- Learn how to add databases to your website for greater functionality.
- Discover the basics of e-commerce for the web and how to effectively advertise your online business.
- Plan and design an attractive website using multimedia.
Business Elective (3 credits)
(Choose one) ...
BUS330 - Risk Management
Objectives:
- Study term risk, business risk, personal risk, pure risk, and other types of risk, and learn major risk management methods and organization of the risk management function within business.
- Minimize the cost of risk to maximize business value and the possible conflicts between business and societal objectives.
- Learn how pooling of independent loss exposures reduces risk.
- Learn when legal liability affects safety incentives.
- Study the tax benefits associated with life insurance and annuity products.
- Learn major types of employee benefits and why firms provide them.
- Get the basic history, features, and economic rationale of workers’ compensation laws and liability insurance.
- Study Social Security retirement, survivor, and disability and Medicare programs, benefits, and their financing.
- Find out about major types of property-casualty insurance contracts purchased by businesses and describe the negotiation of commercial insurance programs.
- Discover basic derivative contracts (options, forwards, futures, and swaps) commonly used for hedging, and distinctions between insurance and derivatives contracts.
FIN305 - Securities and Investments
Objectives:
- Study securities, and find out about markets.
- Study how to do a technical analysis. Learn how to select and create an investment portfolio.
HRM320 - Employee Benefits
Objectives:
- Discover legally required social insurance programs for employees in the United States.
- Learn about the characteristics of group insurance and individual insurance in the categories of life, medical, dental, and disability.
- Compare managed care plans with traditional medical expense plans.
- Study the general requirements that must be met by qualified pension plans with respect to eligibility and plan coverage; nondiscrimination in benefits and contributions; funding; vesting; limitations on benefits and contributions; payout restrictions; and top-heavy rules.
- Learn the difference in pension benefit formulas.
- Discover general features of pension funding instruments and when each might best be used.
- Interpret qualified and nonqualified pension plans.
HRM350 - Labor Relations
Objectives:
- Learn the current trends in labor organization in light of changes in the labor force, such as the trend toward a two-tier wage system.
- Discover why workers join unions and why management is sometimes not enthusiastic about unions.
- Study the long struggle to establish the voice of organized labor in America from the nineteenth century to the present.
- Discover the relationship between national and local unions.
- Learn characteristics of the collective bargaining process and why early negotiations are marked by exaggerated demands.
- Study variables that impact labor management negotiations
- Find out the two major approaches to wage adjustments: escalator clauses and wage reopeners.
- Study the nature of concessionary bargaining on the part of organized labor.
- Study administrative issues under collective bargaining, including the role of seniority and affirmative action.
HRM355 - Training Concepts
Objectives:
- Learn the strategic planning process, its components, and their relationships.
- Get theoretical approaches to learning and the importance of a training needs analysis.
- Write effective learning objectives.
- Discover the strengths and weaknesses of different training delivery methods.
- Identify elements of the development and implementation of training.
- Learn best practies in various training areas.
- Discover different types of management development.
MKT310 - Advertising Principles
Objectives:
- Discover services provided by an advertising agency.
- Get the major trends in the history of American advertising.
- Study persuasive techniques used to market products and services.
- Recognize the purposes of advertising research.
- Study how advertisements are created for print, radio, television, and Internet audiences.
- Discover the societal and governmental forces that regulate the advertising industry.
MKT320 - Consumer Behavior
Objectives:
- Define consumer behavior, segmentation, targeting, and positioning
- Explain how individual influences, such as perception, memory, attitudes, emotions, lifestyles, and decision-making processes, all influence consumer behavior
- Describe how different social and cultural groups, roles, and expectations impact consumer behavior
MKT340 - Retail Management
Objectives:
- Study the basics of retailing and how to manage a successful retail business.
- Discover important merchandising principles.
International Business (3 credits)
Learn theories of and influences on international trade.
Objectives:
- Identify cultural forces and values managers must recognize.
- Summarize how environmental, political, economic, and socioeconomic factors relate to business.
- Study labor and employment factors that affect productivity and profitability.
- Learn methods for entering the international market and the decision-making process among parent and subsidiary units of an international company.
- Discover the difference between domestic and international marketing.
- Get an overview of the challenges of staffing overseas offices and the major challenges of international accounting.
Proctored Exam
You will be required to complete a proctored exam on selected courses each semester. These assessments will evaluate the knowledge and skills that you learned during the semester. You choose the time, the location, and the qualified exam supervisor.
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